I’m mostly all about the real food but I have a soft spot for macarons. They’re pretty, and I like pretty things. Macaron Day Toronto highlights these pretty things.
What Is A Macaron?
The pride of France is the elegant macaron, made of two round meringue based cookie shells, held together by a soft filling, such as buttercream or ganache. Very fine almond powder, egg whites and sugar are combined with mastery, to create an initial crisp and airy experience, leading into the macaron’s filling – featuring whatever humble or exotic flavour can be imagined by the inspired pastry chef.
What Is Macaron Day?
Each year March 20 is known as “le Jour du Macaron” (Macaron Day), originated in France by pastry chef Pierre Hermé. Similar events now happen in Montreal, Vancouver, Paris, New York, Melbourne and other cities. The Toronto-wide began last year (2012) with patisserie owner Michel Firanski of La Bamboche taking the lead, though Nadège participated in 2011. Last year, over 18 patisseries and pastry shops in Toronto participated. Toronto’s Macaron Day supports a local charity.
How Macaron Day works
Visit a participating shop and mention Macaron Day Toronto. Get a FREE macaron. Participating locations will provide one macaron per customer, with quantities limited by location. 25% of all additional macarons purchased on this day will be donated to the Red Door Family Shelter. This is the “supports a local charity” part.
Or Support Meal Exchange
Nadège appears to be doing their own. I got a press release with the following:
Nadège shops will welcome Spring by celebrating their third consecutive Macaron Day on Wednesday, March 20, 2013. In keeping with the spirit of Macaron Day, Nadège is partnering with a charitable organization and will be donating 50% of all macaron sales to Meal Exchange – a charity which engages youth to act locally to create a sustainable food system in their communities. Nadège will stock 24 macaron flavours (doubling their regular offering), ranging from roasted marshmallow to a St. Patrick’s Day-inspired Guinness macaron and a Canadiana favourite, bacon-maple. Both Nadège locations (780 Queen St. West and 1099 Yonge St.) will participate in fundraising efforts.
In 2011, Nadège launched Toronto’s inaugural Macaron Day celebration benefiting victims of the Japanese tsunami through Red Cross Japan, raising over $4,000. Last year’s Macaron Day proceeds benefited Children’s Breakfast Club. Nadège hopes to break a new record this year by raising $5,000 for Meal Exchange.
Nadège chooses a different beneficiary each year. As far as I can tell, Nadège was inspired by Hermé to do Macaron Day in 2011 but it went city wide in 2012 with Firanski.
The Macaron Day Toronto website has a Macaron Map. Find a macaron near you!
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