Steam Whistle beer now available in growlers

Media Release

August 2012

Steam Whistle Brewing adds Growlers to their take-home offering

(Toronto – August 20, 2012) – A signature green glass bottle helped launch Steam Whistle Pilsner, and now the iconic Toronto craft brewer adds green glass Growlers to their take-home offerings from the Roundhouse.  Josh Hillinger, Steam Whistle’s Retail Manager has been working on this project to answer the demand from home consumers for brewery-fresh beer and unique memorabilia.

“Glass growlers are a North American phenomenon, growing with consumer interest in craft beer. We’ve created a really original growler so that our fans can take fresh, draught-filled Pilsner home to share. The beer growler offers a nice alternative to a bottle of wine at dinner parties or social gatherings,” explains Hillinger.

Hillinger has taken the Steam Whistle growler one step further by importing a Pegas Craftap bottle filling system (pronounced Peh-GOSS). The common way to fill growlers –top filled from draught taps – results in more foam and high dissolved oxygen levels, shortening shelf life of beer in growlers. However, the Pegas system instead uses the same operating principles found in bottle fillers around the world, with a counter-pressure of carbon dioxide, eliminating oxygen and excessive foam. Steam Whistle Growlers are fresh for 2-3 weeks after purchase, if kept refrigerated. Once opened, it’s recommended that you consume within 24 hours for optimum freshness.

The 64 oz. emerald growler with metal handle, pewter logo medallion and ceramic flip top reflects the beer brand’s premium retro feel, fitting into Steam Whistle’s lineup of award-winning packaging. The Growler initially costs $39.95 filled with Steam Whistle Pilsner and can be refilled for $11.95. Available only at the brewery.

Growlers THEN & NOW

The History of Growlers

Before bottled beer became economical and common after industrialization in the mid-1800’s, in the US if one wanted beer outside of the saloon, it was usually draught beer filled and carried out in a growler, aka a “can” or “bucket” of beer. Many different containers (including pitchers, other pottery or glass jars and jugs, etc) were used to carry beer home or to work – the most common “growler” was a 2 quart galvanized or enameled pail as seen in these illustrations. The term Growler is thought to have originated from the sound of escaping CO2 causing the lid to rattle or growl. The current North American use of glass growlers is estimated to have kept over 1 billion cans and bottles from going landfill each year.

 

About Steam Whistle

Steam Whistle, an independent brewery housed in Toronto’s historic John St. Roundhouse, has a passionate focus of making just one beer of exceptional quality that Canadians can be proud of. A 2012 Gold Medal winner at the Canadian Brewing Awards, their refreshing Pilsner is crafted with traditional European brewing methods and only four, natural (GMO-free) ingredients under the watchful eye of their Czech Brewmaster. Steam Whistle Pilsner is packaged in signature green glass bottles, cans and draught, and is shipped fresh across Ontario, Manitoba, Alberta and BC to Beer and Liquor Stores as well as licensed bars & restaurants. Steam Whistle welcomes more than 100,000 visitors to the brewery each year to the on-site retail store, for a tour, or to attend one of the many on-site events, concerts and art shows. Highly awarded for its premium beer, its business success, community support and environmental practices, Steam Whistle Pilsner is one of the premiere craft beer brands in Canada. To learn more about what they do really, really well visit www.steamwhistle.ca

Become their fan on Facebook www.facebook.com/SteamWhistle

Follow them on Twitter http://twitter.com/steamwhistle

 

Tasting Notes for Steam Whistle Pilsner

Steam Whistle Pilsner offers the style and flavour of the great Pilsners of Europe, yet is brewed fresh locally at our independent, Canadian Brewery. Crafted under the watchful eye of our Czech-born Brewmaster, this golden-coloured Bohemian Pilsner is characterized by a floral hoppy aroma, a sweet, full malty character that is balanced by a pleasant bitterness and a clean, crisp finish. When pouring this refreshing lager, expect soft, rising foam and a smooth drinking experience. Best stored and served at 4-8 degrees C.

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